Quick - what's the most valuable non-product component of your business? While answers such as employees, sales and marketing might spring to mind – and certainly can be correct – the truth is that data is an often-overlooked top driver of your business.
It helps you intelligently allocate resources, expand your reach with a much smaller degree of risk and make important decisions based on real-time facts. If utilized efficiently, data can become a powerful and important tool for the growth of your business. The methods of collecting and sharing this valuable data are equally as important.
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